Impact Metal Services: Making an impression online
In 2008, as the financial crisis hit the Black Country’s traditional business hard, the company was close to going under. Eight years later Impact Metal is achieving success with some clear management thinking and innovative sales and marketing.
The company has become a leading supplier of aluminium sheets and extrusions with in-house finishing capability including anodising, powdercoating and polishing. With a key focus on architectural door furniture and roller shutter components it is benefiting from the ongoing, but uncertain, improvement in the economy.
With growth being somewhat hesitant, close scrutiny of financials has become key, according to managing director Chris Potter:
“I asked Lewis Smith & Co. to give us quarterly management accounts. It gives me the financial picture I need to make decisions about hiring people or investing in new equipment. It also means I get unbiased guidance from Craig and the team – very helpful”.
Impact Metals were amongst the first in the industry to offer an ecommerce facility for aluminium sheet and extrusions. They then added an eBay store to enhance their digital presence. Chris believes it’s a strategy that has helped to increase orders and enquiries:
“We know that the challenge is to get in front of people so that we can show them what we do. Making some of our basic products available to buy online gets attention, and some sales.
It also opens a conversation with the people who need someone to fulfil a different requirement or a bigger one.”
Lewis Smith & Co. director Craig Beale says that Impact Metal’s provides a clear example of how it is possible to combine prudence with progress:
“Accountants sometimes get accused of dragging businesses back. We see our role as giving clients as much information as we can guide them along the path safely and successfully.”
To find out how regular management accounts could help you manage business performance call 01384 235549 or email firstname.lastname@example.org today.
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